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Welcome the New Blue 7 Studios Website


Hello! I am finally happy to share with you the new launch of my website, Blue 7 Studios! Formally known as Vice Graphics, I had the opportunity to join forces with some powerful developers who now work with me under the B7 roof. We thought it was a good idea to shake off the old image, and dive into something new, exciting and even more creative. In doing so, we added several new clients, a company facelift, hired new members to the Blue 7 team, and then set sail.

Why Blue 7?
Well, this is a bit of a story, but I think the B7 blog is the perfect place to share. Quite a few years ago, when I first ventured into this business, the company’s name was Vice Graphics. I was extremely fortunate to generate most of my business primarily on referrals. Listening to my friends at Gotham Press, a Los Angeles printing company that referred all their web requests to me, I was told that the word “Vice” could possibly have a negative connotation. On occasion, they were often hesitant about saying the name when referring jobs. Creativity has been my “vice,” which is why I originally used the name. I certainly did not want the name to be misunderstood or ambiguous in any way; therefore I was open to changing it. During this time, new faces were coming into the picture, and business was prospering. As a growing business, one is always evolving, and reflecting, so why not change the name as well?

Even though design work as been my primary focus, I have been a musician for most of my life as well. I spent several years studying jazz in NYC, and as a native New Yorker, several jazz notables, Sonny Rollins, Wayne Shorter, and John Coltrane have always been some of my favorite musicians.
Stand out albums (in my opinion) are: Tenor Madness, Live at the Vanguard, and Saxophone Colossus–in fact the name Blue 7 is taken from a song on that particular album which features the underrated Doug Watkins on bass. As enamored as I was with everything related to Blue Note Records, I thought the name Blue 7 Studios would be a perfect fit—combining my love of music with my love for graphic design. Everything just seemed in sync, and from that seed, bloomed my new company and image. As it began to take shape, it referenced all things I love in one setting.

So, to the clients– some new, while others are longtime partners, I welcome you and say thank you so much for your on-going support and trust. I am especially grateful to those clients who continue to use Blue 7 services. We expect to be active in social media, providing clients and new visitors with information, discounts, and more. Keep checking back to stay in the loop!

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